Canadians already bought the Honda Civic in droves, so it would make sense that another unloved car, the Fiat 500, would do well in a country that favors smaller, more European vehicles, right? Sort of.
Fiat did outsell both MINI and Scion in Canada this past year, but not by much. Accordingly to analyst Timothy Cain, Fiat ranked 27th out of 34 brands on sale in Canada, selling 5392 units. MINI was 28th with 5155 units and Scion was 29th with 4720 units.
The Fiat 500 is a common sight on the streets of Toronto, where being chic goes a long way. Despite the 500 selling in small volumes, the Dodge/Ram brand had a great showing in Canada overall, finishing behind Ford in second place (though Ford outsold Dodge/Ram by 100,152 units). Chrysler and Jeep sales were counted separately.